Jeffrey Meakins
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OpenTable: 100 Dinners

The lofty goal for OpenTable was to change the perception of the brand from transactional to experiential through a rebrand and accompanying campaign.

We developed a buzz worthy way to achieve that goal on one amazing night around the globe, doing what OpenTable does best - hosting amazing, one of a kind dinners. 100 tables, 30 cities, 1 night.

The table is just the start of an amazing night.

Role: Creative Director
Studio: R/GA

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