Jeffrey Meakins
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Addy Mac's

Ice Cream is something that everyone loves but it's pretty rare that it ever inspires us.

When Justin Scott was considering what makes Addy Mac's special he thought about his childhood and some of the bright, vibrant and colorful memories. Going out to ice cream is supposed to be fun, tasting ice cream is exciting.

He wanted Addy Mac's, named after his two girls, Addison and McKenzie, to be unique and exciting every time. To him that meant that flavors were new every time and that the setting was a bit different every time. He wanted people to have a new experience each visit to Addy Mac's.

The result is a brand experience that is vibrant, delightful and experimental with a nod to the longstanding craft of ice cream making.

Role: Creative Director

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